"I'M TOO PRETTY TO DO MY HOMEWORK SO

MY BROTHER HAS TO DO IT FOR ME"

T SHIRT

JCPenney’s ‘Too Pretty to Do Homework’ Shirt Pulled

JCPenney has pulled a controversial shirt from its website that consumers declared “sexist.” The girls’ shirt reads: “I’m too pretty to do homework so my brother has to do it for me.”

“We’ve immediately discontinued sales of that T-shirt. It was only online,” Ann Marie Bishop, a spokeswoman for JCPenney, told ABCNews.com.  ”We agreed that the shirt does not deliver an appropriate message.”

The shirt was being marketed to girls between the ages of 7 and 16, for the price of $9.99. A caption next to photos of the shirt read: “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.”

Soon after the shirt went online, outraged customers  began making noise, and the online petition website Change.org put up a notice with the message: “Stop selling clothing with sexist messages for girls.”

As of midday, more than 1,600  people had signed a petition addressed to JCPenney Chairman and CEO Mike Ulman III: “Under the guise of being ‘cute,’ J.C. Penney is promoting merchandise that encourages girls to value looks over brains; to leave academics to the boys, and to aspire to nothing more than fawning after Justin Bieber,” it read.

Those who signed the petition renounced the “too pretty to do homework” message and pledged not to shop at JCPenney anymore. One woman going by the handle Aunti Kincade wrote: “Why would I buy something so stupid as this T-shirt for my smart, brilliant granddaughters? It is ignorant — and so is the buyer who thought it was cute! Wake up JCP. It’s 2011, not 1911!

 

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